The increasing importance of video means that creating consistent, high-quality video content is essential for staying a step ahead. As video continues to grow in popularity, any marketer or business owner who wants to stay on top of their digital marketing game should be using video content. By 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco). Utilizing videos to promote or expand your company, product or overall brand is becoming one of the most engaging forms of online content. With more ways to share and promote, it can be difficult to decide what style of video works best for you.
If you are looking to utilize video content to sell your brand we have put together a list of different styles of video that can help you decide how to get started.
Company Overview / Brand Videos
For a small to medium-size company, this is a great way to show off your team and its capabilities. Incorporating a few members from the team via short interviews, shots showing team collaboration and a fun work environment helps show clients who they will be working with. These videos can give a behind-the-scenes look at the personality of your company while showing the number of team members that can be devoted to the needs of a project.
Whether you are looking to get people interested in an upcoming event or you are wanting to reflect on a successful event. Utilizing a video to show the excitement and effort involved, brings eyes and attention to your business. It can be hard enough to organize and run an event. Being able to rely on a professional video team to capture the event in its entirety will help make the process easier. As well as help to highlight all the different speakers or aspects of the event that can benefit you in the future.
For companies looking to dive deeper into their expertise or practices, having a one person sit down interview will help portray the importance of what you do. Interview videos can cover multiple topics while focusing on the importance of one topic at a time. Most of the time these types of videos only require a one-day shoot to record the actual interviews. With these types of shoot days, we can capture a full library of videos that can be utilized and spread out in a series format. This can help you capture multiple aspects of what your business does and deliver it out to consumers, in a very personal yet professional way.
Educational & How-To Videos
Consumers love to have video content to reference and show them how to do something correctly. If you have a product, an educational series or even just want to show off your personal knowledge on how you created or built something… how to navigate through a website, educational & how-to videos are the way to go. Having someone on screen giving a step-by-step example showing the proper way to use a product, always brings engagement. These types of videos also bring confidence to the consumer that they can trust your product or company.
With 87% of video marketers saying that video has increased traffic to their website and 80% claiming that video has directly increased sales ( HubSpot ).
Get Started with Video
The video styles listed above are a great way to bring your audience closer to your brand. Users want to connect with the brands they follow and feel like they are involved in the process. Pulling back the curtain and showing how your products work, who you and your team are. Giving them all the important information will bring you a bigger more devoted audience.
If you need to create a high-quality video with consistent output, the best option is to hire a company like Solution Agency. Our media team can help you decide on what video style works best for your company and create high-quality video content that holds the viewer’s attention.