So you are thinking about using a video to educate potential and or existing clients but you are unsure where to start. Well you are in luck. This post should answer all your questions. If you have any additional questions about getting your next video project started – let’s connect! We are here to help.
1. Select the Type of Video You Need
Before you do anything you need to decide what type of video you want to use to tell your story. If you don’t already have an idea of what you want, we can help guide you through the process. Solution Agency can create many different types of videos to help you achieve your goals.
Some of the types of videos we can create are:
- About us
- How to
- Pump up
- 2d and 3d animation
- Motion graphics
- Product videos
Feeling stuck for ideas? A quick Youtube search, or peak at your competition could help to get your creative juices flowing. If you see a video you love, send us the link! Or our team is here to help you brainstorm different video types and send video examples that we like to get you inspired.
2. Write a Script
The next step is to write a script. This may sound scary, but in our experience a good script is key to the overall success of the video. You can write your script however you want but we recommend using an easily shareable Google Doc. Don’t let the blank piece of paper scare you. Round one of your script can be as simple as an outline of your general thoughts. Nail down your main points, then send it over to our team.
Once we have your script, we will review it and make some suggestions. This could include moving stuff around, shortening the copy, or we may send some questions back to you about a particular item. In some cases we are able to create the “final” script in just one round! Your team can make any edits to the script throughout this process and we will keep making tweaks until you feel comfortable with the final messaging.
It is easy to over-think your script, don’t fall into this trap. If you feel stuck or that it is being over complicated, let us help you. Writing your initial script should take about an hour, the most important thing is just getting the script started. I will bet you a coke that if you send us something to start with – anything! – we can send back a pretty solid script to take back to your team and get excited about.
We suggest creating a script for almost all videos – even testimonials. The cool thing is you can always tweak them and try something different when we get to recording the audio for the video.
3. Create The Storyboard
Once we have the “final” script we create the storyboard for your video. In most cases you don’t have to do anything here. Our team will think of what is needed. If you have any suggestions we welcome them. Depending on what type of video we are making there are different levels of involvement clients will have with their storyboard.
For a simple interview video it might just be a Google Doc with a list of a few locations we are shooting at and some notes. For more complex videos we might storyboard out each section of the video and match up the storyboard to the script to know how the voiceover will flow. This way you can move stuff around before we start shooting the video, plan to buy any needed stock footage, or build the animations or motion graphics.
If your team does need to do something during the storyboarding process, it is usually a minimal lift on your team – something like sending us pictures of the location(s) we are shooting at or sending us files that might be used in the video. Either way, we promise this step will be a fun and easy one.
4. Voiceover / Shoot The Video
Most videos use voiceover. There are a couple different ways to capture the voiceover. We can have a voiceover artist read your script, or actually shoot an “interview” with someone on your team reading the script.
“You mean I might have to be on camera being interviewed? No thank you.” Before you stop reading and leave we promise to make this process as easy and nerve-free as possible. We have a teleprompter that we pull the script up on and you just read off the screen. We can edit the script if needed and you can take as many takes as you need. We will cut up the audio in post production, so don’t stress if you don’t nail it the first time. We love bloopers!
What we want to avoid is you speed reading the script or reading it like a robot. But – we know you’ll do great. You will be ready for Hollywood when we are finished shooting your video.
If needed, the second part of step four is capturing b-roll. Typically this is your “main character(s)” interacting with others or doing something. Again we will make this super easy. The hardest part is cleaning up the different locations. But not to worry, our video team is strong, and they are used to moving a piece of furniture or two when needed.
5. Reviewing The Initial Cut
Get the popcorn out, it is time to review the initial cut of your video. Can you believe it – you are finished! Only thing left is to tell us what you think of the initial video. We can make whatever changes are needed and then your video is ready to be shared with the world.
4 Pro Tips for Shooting On Location
Below are just a few pro tips for shooting on location.
- Make sure the location is as clean as possible before shoot day.
- Have your talent dress in clothes that match and are not distracting.
- Run over the script a few times beforehand.
- Just relax and have fun – It could be worse – you could have to work that day.
Lights, Camera, Action!
We told you that would be easy! Now that you have a general idea of what a video shoot day looks like with Solution Agency, give our team a call to get a meeting set up. We are excited to work with you on whatever video project ideas you have in mind and help you bring your ideas to life.